David Maxfield

David Maxfield
Influencer: The New Science of Leading Change
Social Scientist Specializing in Organizational Change


You can become 10x more effective at creating change—in your personal life, at work, and in your community

VitalSmarts has identified Influence Masters who’ve achieved remarkable successes where others routinely fail.  Remarkably, whether the problem is weight loss, patient safety, project execution, or crime, these Influence Masters employ the same few principles. Add these principles to your quiver, and improve your success by tenfold.


David Maxfield is a New York Times bestselling author, keynote speaker, and leading social scientist for organizational change. For thirty years, David has delivered engaging keynotes at prestigious venues. David’s work has been translated into 28 languages, is available in 36 countries, and has generated results for 300 of the Fortune 500.

David has spoken in front of more than 500 audiences from small leadership retreats to large keynote events. David is the coauthor of three immediate New York Times bestsellers: Influencer, Crucial Accountability, and Change Anything.

For the past thirty years, David has conducted social science research to help leaders and organizations achieve new levels of performance. Specifically, he has focused on human behavior—the underlying written and unwritten rules that shape what employees do every day. A protégé of Albert Bandura, the world’s greatest living psychologist, David’s internationally published research led to the development of his three books and three award-winning training solutions of the same titles. These tools have helped more than one million people and 300 of the Fortune 500 companies change human behavior.

A respected academic, David has taught at Stanford University and the Marriott School of Management at Brigham Young University. He is the recipient of the Motorola University’s Distinguished Teaching Award and Stanford University’s Dean’s Award for Innovative Industrial Education.